5 Essential Tips for Preparing Your Personal Branding Photoshoot
Is your business ready for its close-up?
As a personal branding photographer, my mission is to showcase my clients as the experts and professionals that people want to connect with. Through contemporary and on-brand imagery, I help businesses share their unique brand stories and connect with their ideal clients. If you're considering investing in personal branding photography, here are five valuable tips to help you get ready for your upcoming photoshoot.
1. Define Your Message
This is your moment to shine and communicate to the world what you do and why others should choose to work with you. Consider the individuals you want to reach and the emotions you want to evoke in them. Think about the keywords that describe your business—words like approachable, energetic, high-end, creative, and genuine. Knowing these keywords will serve as your compass in crafting a compelling message.
2. Plan Your Shot List
It's essential to have a clear plan for how and where you'll use your photos. Do you need images for social media? Perhaps you require a photo for a print advertisement or you're updating your website. Your collection of images should strike a balance between showcasing your personality, passion, and professionalism, and capturing the essence of your products, processes, and team. Do your research—explore competitor advertisements, websites, and social media profiles for inspiration. Pinterest can be a valuable resource. Create a Pinterest board or a mood board filled with content that resonates with your brand and excites you.It’s important to know how and where you will use the photos. Do you need images for social media? Do you need a photo for a print ad? Are you updating your website?
3. Dress the Part
Select 3-4 outfits that cover a range of styles—casual, formal, sporty, etc. Consider how you would dress for an important client meeting or your favorite weekend outing. Opt for attire that reflects your personality while incorporating your brand colors whenever possible. Additionally, think about how your chosen outfits will complement the shoot location. Remember to shop your closet first; you might have hidden gems waiting to be discovered.
4. Feel Confident and Camera-Ready
A little prep can go a long way. In the days leading up to your session, take time for simple self-care—like getting enough rest, staying hydrated, and tending to details like hair and nails. If you wear makeup, aim for a look that enhances your natural beauty rather than transforming it. A good rule of thumb: apply about 25% more than your everyday routine to ensure your features stand out beautifully on camera.
5. Showcase Your Uniqueness
Infuse something you're passionate about into the session, whether it's a skill, hobby, loved one, friend, or even a pet. Photos that go beyond the confines of your workplace offer a glimpse into what makes you one-of-a-kind. Providing viewers with a behind-the-scenes look allows them to connect with the person behind the brand and business, fostering a sense of familiarity and affinity. Consider incorporating props into your photoshoot as well; these can include tools of your trade, products you sell, personal items like eyeglasses, books, flowers, or even whimsical elements like balloons..
So there you have it. These five straightforward tips will help you prepare for your upcoming personal branding session. You don't have to navigate this process alone—a seasoned personal branding photographer can assist you every step of the way, from selecting locations and wardrobe to deciding on props and developing a shot list. Personal branding photography is an investment in your business's marketing strategy. Remember, photos tell stories, and stories enhance brands.
If you are interested in learning more about my Personal Branding Photo Sessions please reach out here or you can explore the personal branding collections I offer here.
Amy Quinn Hill Photography specializes in lifestyle and documentary photography. Amy’s work has been published in newspapers, magazines and online. Amy serves the Charleston, SC area and beyond. Ready to book a session? Connect with Amy HERE!
